How to Choose a Product Name That's Memorable and Available

Why Your Product Name Matters More Than You Think

Your product's name is the first impression you give potential customers. It sets the tone for your brand, affects memorability, and even influences trust.

A strong name can make you instantly recognizable. A weak one? You risk blending in and being forgotten.

The challenge: Finding something memorable that's also available (domain, socials, trademarks) can feel impossible — but with the right process, you can get there quickly.

1. Define Your Brand Before You Name It

Before brainstorming, be clear about:

• Your target audience (Who are you selling to? Startups? Creators? Corporate teams?)
• Your value proposition (What problem do you solve?)
• Your tone (Playful? Serious? Futuristic? Minimalist?)

Example: A playful brand for pet accessories will lean toward fun, light names ("Pawfect Supply") while a fintech tool will benefit from more trust-driven names ("LedgerPro").

2. Brainstorm Without Filters

The best ideas often start messy. Use these techniques:

• Word association: Start with your industry and branch out.
• Mash-ups: Combine two relevant words (Spotify = "spot" + "identify").
• Metaphors: Use imagery that reflects your product's benefits.
• Foreign words: Subtle, easy-to-pronounce terms from other languages.

Pro Tip: Set a timer for 20 minutes and aim for 50+ names. Don't self-edit yet.

3. Shortlist for Memorability

From your brainstorm, filter using the 3 S Test:

1. Short – Ideally 1–2 words, under 12 characters.
2. Simple – Easy to say, spell, and type.
3. Sticky – Has a ring to it; people remember it after hearing once.

4. Check Availability Early

There's nothing worse than falling in love with a name… only to find it's taken. Check:

• Domain availability (Namecheap, GoDaddy). BrandKiit also checks domain availability for you. You can also check availability for your social media handles and trademarks.
• Social media handles (Namechk.com)
• Trademark databases (USPTO.gov in the US, or your country's IP database)

Do this for your top 3–5 options before you commit.

5. Test It with Real People

Sometimes what sounds great in your head flops in real life.

Ways to test:

• Ask 5–10 people in your target audience: "What do you think this company does?"
• Post anonymous polls (Reddit, LinkedIn, X)
• Say it out loud — does it roll off the tongue?

6. Speed Up the Process with AI

If you want to avoid days of manual brainstorming, tools like BrandKiit can generate product names, check domain availability, and even design a matching logo — all in seconds.

This is perfect if you're a solo founder or small team and want to move from idea → brand → launch fast.

Key Takeaways

• Define your brand tone before naming
• Brainstorm wide, then filter with the 3 S Test
• Check domain, social, and trademark availability early
• Test names with real people before launch
• Use tools like BrandKiit to speed up the process